EPK’s Secret for Success Among Children

Childhood is a time for dreams – not only for kids, but also for their parents, who can relive their own younger years through their children.

Children are Alexandra Azpúrua’s, EPK’s creative director, source of inspiration, reflecting in each clothing collection the innocence, candidness, emotion, sweetness, kindness and guiltlessness of childnood.

Each EPK brand piece of clothing reflects the characteristics that define children. The use of vivid colors, comfortable yet strong fabrics are the key to designing lines of clothing meant to help the youngest to enjoy their youth.

From Venezuela to England

The London collection is one of the brand’s most successful ones because each piece of clothing reflects the people of England. The predominant reds, blues and whites allow for a special connection between boys and girls, due to the combination of the colors that each gender identifies with. 

The collection allowed each child to travel and dream of Europe without having to leave their own country, thanks to the magic that characterizes each EPK design and is a key part of each child’s all-around development.

When it comes to dreaming, EPK scored another success with its 2011 spring collection, inspired by Italian towns. A magnificent idea that allowed children to, in their games, pretend to be in Toscana, Sicily, Positano and, naturally, Rome. 

Such are the challenges that Alexandra Azpúrua faces with each design, along with many other surprises that will ensure EPK remains the preferred choice of both parents and children.