About Alexandra Azpurua
In 2001, the first EPK store opened in Venezuela. Its founder, Patrick Leret, turned the start-up into one of the most recognized and prestigious clothing chains in the country.
The EPK concept was conceived by Patrick Leret, who found a wide range of fashion culture in Latin America. From that moment on, he decided to offer mainstream fashion trends to boys and girls, in the specific range from babyhood to 12-years-old. Alongside Alexandra Azpurua, the brand's Creative Director, EPK became one of the most famous children clothing stores in the world. Its success was such that the brand opened stores in other countries, such as Honduras, Ecuador, Panama, Peru, The Dominican Republic and more.
During its first years, EPK created several collections named after every day-life: “Tea time” or “Camping.” Furthermore, in 2006, EPK decided to launch its first campaign as “Fall-Winter” and “Spring-Summer,” mainly inspired by the reigning fashion trends in France and Venezuela.
Both collections were highly successful, so Patrick Leret and Alexandra Azpurua decided to carry on looking for more inspiration in different parts of the world, travelling with a specialized group of designers to different countries to draw the sketches that would soon become the new brand collections.
Nowadays, EPK is one of the most famous stores in the world due to its affordable prices and high-quality products. On this website, you´ll be able to find the latest when it comes to children’s fashion, EPK's collections, stores and much more.
The EPK store welcomes you.
The EPK concept was conceived by Patrick Leret, who found a wide range of fashion culture in Latin America. From that moment on, he decided to offer mainstream fashion trends to boys and girls, in the specific range from babyhood to 12-years-old. Alongside Alexandra Azpurua, the brand's Creative Director, EPK became one of the most famous children clothing stores in the world. Its success was such that the brand opened stores in other countries, such as Honduras, Ecuador, Panama, Peru, The Dominican Republic and more.
During its first years, EPK created several collections named after every day-life: “Tea time” or “Camping.” Furthermore, in 2006, EPK decided to launch its first campaign as “Fall-Winter” and “Spring-Summer,” mainly inspired by the reigning fashion trends in France and Venezuela.
Both collections were highly successful, so Patrick Leret and Alexandra Azpurua decided to carry on looking for more inspiration in different parts of the world, travelling with a specialized group of designers to different countries to draw the sketches that would soon become the new brand collections.
Nowadays, EPK is one of the most famous stores in the world due to its affordable prices and high-quality products. On this website, you´ll be able to find the latest when it comes to children’s fashion, EPK's collections, stores and much more.
The EPK store welcomes you.
